looser lead

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ionutzavram

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"looser lead" means here more free potential customer?

Our premium was simply an "Idea Handbook" that described the various products manufactured by the company and showed the prospective customer how he could better use theequipment. Obviously the client was delighted with the results, though the sales force was slightlyless enthusiastic because the premium resulted in a looser lead than the previous mail effort that didnot give a "bribe" for a response. The campaign continued for nearly five years - the best indicationof its success.
 
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Anglika

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I think you may be right.

Have you a suggestion as to whether "bribe" refers to the sales force or to the customer?
 
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