Mentor up, reach up for

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Sepmre

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Hi,
What do these two verbs mean? I did lots of google search but I did't come with with aything.
Could you please help me to figure them out?

MENTOR UP {it's a title}
It’s worth it to work with a coach or someone who can take you to another level.

REACH UP FOR NEW FRIENDS {it's a title}
Nothing inspires me more than surrounding myself with people who have achieved more than I have and meeting new people.

From the book "Be Obsessed or Be Average"

Thanks
 

SoothingDave

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The author seems to be trying to coin new phrases. This is what he means:

"Find a mentor"

"Have friends who are more successful than you"
 

GoesStation

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Adding "up" to a noun is a common way to form a new verb. For example, "suit up" means to put your suit on; "lather up" means to work up a lather.
 
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