on Korean barbecue

[Soseki]

Hello,

Thomas Lee has long dreamed of selling American consumers on Korean barbecue.
(from New York Times, http://www.nytimes.com/2010/07/28/dining/28united.html?mcbz=3)

What does 'on Korean barbecue' mean?
Does it mean 'in the style of Korean barbecue'?

Thank you

 

[Soseki]

If you sell someone on something, you persuade them to be enthusiastic about it.

Isn't 'and buy it' necessary after 'about it'?

 

[GoesStation]

Isn't 'and buy it' necessary after 'about it'?

No. The expression means "to convince someone that something is worthwhile".

 

[Tdol]

I regularly eat Korean barbecue- I'm sold on galbi and samgyeopsal.

 

[SoothingDave]

We have too many lawyers to embrace the idea of setting a pit of hot coals in customers' tables and then serving them beer.

(I've had it elsewhere and it is delicious.)