"pay into"?

[Eway]

What does "paly into" mean as in :
"Marketing cigarettes as "slims" or "thins" plays into social pressures on young women to control
their weight, manage stress, and appear grown-up, according to the group."?

 

[Tdol]

It exploits those forces- using terms that resonate with young women, like 'slim'.;-)

 

[Casiopea]

What does "paly into" mean as in :
"Marketing cigarettes as "slims" or "thins" plays into social pressures on young women to control
their weight, manage stress, and appear grown-up, according to the group."?

Also,

takes part in, goes along with, adds to, contributes to.

 

[Tdol]

And they're right- smoke enough of their cigarettes and you will lose weight- they'll have you down to a skeletal wreck. ;-)