"pay into"?

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Eway

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What does "paly into" mean as in :
"Marketing cigarettes as "slims" or "thins" plays into social pressures on young women to control
their weight, manage stress, and appear grown-up, according to the group."?
 

Tdol

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It exploits those forces- using terms that resonate with young women, like 'slim'.;-)
 

Casiopea

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Eway said:
What does "paly into" mean as in :
"Marketing cigarettes as "slims" or "thins" plays into social pressures on young women to control
their weight, manage stress, and appear grown-up, according to the group."?

Also,

takes part in, goes along with, adds to, contributes to.

:D
 

Tdol

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And they're right- smoke enough of their cigarettes and you will lose weight- they'll have you down to a skeletal wreck. ;-)
 
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