Phrase names

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What is the name for phrases like "There is no I in team"?
 

susiedqq

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"There is no "I" in team"?

This might be said by a coach to his team. He is trying to encourage them to play like a team, not as individuals. They must work together! Only if they play like a team can they win. They must cooperate and play together to be successful.

It is a slogan, a motto, a pep talk, short saying, words of wisdom, catchy phrase. ;-)
 
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