A
Anonymous
Guest
Hi,
I don't quite understand the phrase and sentences in bold. Could anyone give me a hand?
Important aspects of the Sun's popular appeal identified by this group of interviewees evidently include its humour, 'street credible' sociability and simplifying common sense. As Pursehouse observes: "It gains credibility, almost becomes friends with readers, through appearing to 'talk the same language.'' The basis of this 'friendship', he argues, is on the grounds of 'a shared joke', although much of what counts as the Sun's 'fun persona' is gender-specific in that the tabloid typically position itself as 'one of the lads.'
Thanks a lot.
I don't quite understand the phrase and sentences in bold. Could anyone give me a hand?
Important aspects of the Sun's popular appeal identified by this group of interviewees evidently include its humour, 'street credible' sociability and simplifying common sense. As Pursehouse observes: "It gains credibility, almost becomes friends with readers, through appearing to 'talk the same language.'' The basis of this 'friendship', he argues, is on the grounds of 'a shared joke', although much of what counts as the Sun's 'fun persona' is gender-specific in that the tabloid typically position itself as 'one of the lads.'
Thanks a lot.