A
Anonymous
Guest
Hi,
I just moved to Edinburgh from the States, and this has been bugging me since I got here.
Tesco (the big UK supermarket chain)'s slogan is "every little helps."
I can't stop wondering: every little what helps?
A search on Google finds a fair number of hits (22 000) for this phrase (though there are twice as many hits for "every little bit helps"). Nobody, however, appears to question it. Is the sentance grammatical? Does it simply mean "every little bit helps," and, if so, where's the extra word?
Thanks!
I just moved to Edinburgh from the States, and this has been bugging me since I got here.
Tesco (the big UK supermarket chain)'s slogan is "every little helps."
I can't stop wondering: every little what helps?
A search on Google finds a fair number of hits (22 000) for this phrase (though there are twice as many hits for "every little bit helps"). Nobody, however, appears to question it. Is the sentance grammatical? Does it simply mean "every little bit helps," and, if so, where's the extra word?
Thanks!