the meaning of measure

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unpakwon

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Could anyone please explain the following in bold in easy English?

1. As CEO of P&G, I used an instrument to make clear throughout the company this vital link between instituitional goals and personal work. This written, easily communicated statement of our objective, goals, strategies, and measures (or OGSM) provides clear goals and identifies the strategic choices to achieve them. It defines the measures that will be followed to assure that goals are met.

I know there are so many meanings in the word "measure." In the above, it seems to mean one of the following two: actions or procedures intended as a means to an end, and the act of judging the importance, value, or true nature of something. Which one does it mean?

2. At one point "speed" and "stretch" became clarion calls so dominant that if someone questioned whether there were enough data to justify a particular action, he or she was regarded as not being "on board" or wa labeled "risk-averse."

Thank you.
 

apex2000

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OGSM is the Oil and Gas Supply Module and is therefore a specific type of measurement in that business, and will be represented by a figure or figures.

'On board' is a type of business slang where the meaning is: being with us - in thought, word or deed, or
not being with us if you are not on board.
It is used frequently by overbearing leaders who are pushing others to join in whatever it is with a subtle implication that if you are not on board you are out of the group together with what that may incur.
 

Anglika

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Could anyone please explain the following in bold in easy English?

1. As CEO of P&G, I used an instrument to make clear throughout the company this vital link between instituitional goals and personal work. This written, easily communicated statement of our objective, goals, strategies, and measures (or OGSM) provides clear goals and identifies the strategic choices to achieve them. It defines the measures that will be followed to assure that goals are met.

I know there are so many meanings in the word "measure." In the above, it seems to mean one of the following two: actions or procedures intended as a means to an end, and the act of judging the importance, value, or true nature of something. Which one does it mean?

2. At one point "speed" and "stretch" became clarion calls so dominant that if someone questioned whether there were enough data to justify a particular action, he or she was regarded as not being "on board" or was labeled "risk-averse." Basically, that because he/she questioned something, they are regarded as not in agreement with the aims of the company and therefore are not regarded as trustworthy. "on board" comes from "Being on board ship", and by extension part of a concentrated team of people.

Thank you.
.
 

unpakwon

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I see.

Thank you all for the help. :)
 
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