tickler ad

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ionutzavram

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can u please tell me what tickler ad means in advertising/marketing?!?!
 

BobK

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FYI: The most striking example of a tickler ad campaign I can remember was for a film in the mid-sixties called 'Seance on a wet afternoon'. The campaign started with a plain black poster. After a week, an image (a candle, I think) was added - but still no words. Then just the word "Seance". It took nearly a month before people knew exactly what was being advertised.


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