ionutzavram
Member
- Joined
- Feb 17, 2008
- Member Type
- Student or Learner
can u please tell me what tickler ad means in advertising/marketing?!?!
tickler ad
- Thread starter ionutzavram
- Start date
- Status
Shakespeare's brother
Member
- Joined
- Feb 18, 2008
- Member Type
- Academic
A tickler, is an advert that stimulates curiosity so that readers call a company for follow-up information.
SB
SB
- Joined
- Jul 29, 2006
- Member Type
- English Teacher
- Native Language
- English
- Home Country
- UK
- Current Location
- UK
FYI: The most striking example of a tickler ad campaign I can remember was for a film in the mid-sixties called 'Seance on a wet afternoon'. The campaign started with a plain black poster. After a week, an image (a candle, I think) was added - but still no words. Then just the word "Seance". It took nearly a month before people knew exactly what was being advertised.
b
b
- Status