- Jan 21, 2013
- Member Type
- Student or Learner
- Native Language
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In the end your value is what’s best because it makes your pricing better, your warranty better, your financing better, your terms better, your product better, your service better.And then there’s the ultimate value-add: you. No other deal will come with you.
When I was selling cars, whether I was selling Toyotas, Pontiacs, Renaults, GMCs, or used cars, the deal was rarely the car —the deal was me.
A customer, Warren, once told me, “I can get the same deal down the street for less.”
I replied, “The deal down the street doesn’t come with me, Warren."
From the book "Be Obsessed or Be average"
Does it mean that no other deal would pay your value or something like that?
Thanks in advance.