what does "local spin" mean?

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I can then include information later inthe story about my upcoming event, which would give the "local spin" that an editor might need.

this is the context
 

BobK

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:up: This use of "spin" is apparent in the term "spin doctor" - a politician's assistant who puts an appropriate 'spin' on the news.

(This is a sporting metaphor: the event threatening the politician is like a ball approaching a sportsman. An appropriate spin on the ball/event can make it beneficial rather than threatening.)

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