When Rubber Hit the Road

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anthonywkho

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Hi I wonder if you can teach me what does it mean when people say "when rubber hit the road" Thanks:)
 

Ouisch

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They're referring to the actual driving of a vehicle - when the tires make contact with the pavement.
 

kattie

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They're referring to the actual driving of a vehicle - when the tires make contact with the pavement.

is it?
I've read on the magazine, and it said "...start thinking about how to make innovation rubber hit the road"...what does it mean actually?
Thank you,
 

pyoung

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The expression 'when the rubber hits the road' means 'when the action really begins', 'when you really begin the job', 'when you get really serious'; it refers to the moment when theory becomes reality. The expression is also sometimes 'where/when the rubber meets the road.
 
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