The first story was a nonpartisan analysis of supposed pronoun case errors made by the two candidates in the 1992 US presidential election. George Bush had recently adopted the slogan "Who do you trust?," alienating schoolteachers across the nation who noted that [who] is a subject pronoun and the question is asking about the object of [trust]. One would say [You do trust him], not [You do trust he], and so the question word should be [whom], not [who].
In reply, one might point out that the [who/whom] distinction is a relic of the English case system, abandoned by nouns centuries ago and found today only among pronouns in distinctions like [he/him]. Even among pronouns, the old distinction between subject [ye] and object [you] has vanished, leaving [you] to play both roles and [ye] as sounding completely archaic. [Whom] has outlived [ye], but is clearly moribund, and it already sounds pretentious in most spoken contexts. No one demands of Bush that he say [Whom do ye trust?]. If the language can bear the loss of [ye], using [you] for both subjects and objects, why insist on clinging to [whom], when everyone uses [who] for both subjects and objects?
Safire, with his enlightened attitude toward usage, recognizes the problem, and proposes Safire's Law of Who/Whom, which forever solves the problem troubling writers and speakers caught between the pedantic and the incorrect: "When [whom] is correct, recast the sentence." Thus, instead of changing his slogan to "Whom do you trust?" -- making him sound like a hypereducated Yalie stiff -- Mr. Bush would win back the purist vote with "Which candidate do you trust"?
Telling people to avoid a problematic construction sounds like common sense, but in the case of object questions with [who], it demands an intolerable sacrifice. People ask questions about the objects of verbs and prepositions [a lot]. Consider the kinds of questions one might ask a child in ordinary conversation: Who did we see on the way home? Who did you play with outside tonight? Who did you sound like? (Imagine replacing any of these with [whom]!)
Safire's advice is to change such questions to [Which person] or [Which child]. But the advice would have people violate the most important maxim of good prose: Omit needless words. It also subverts the supposed goal of rules of usage, which is to allow people to express their thoughts as clearly and precisely as possible. A question like [Who did we see on the way home?] can embrace one person, many people, or any combination or number of adults, babies, children, and familiar dogs. Any specific substitution like [Which person?] forecloses some of these possibilities.
And how in the world would you apply Safire's Law to the famous refrain Who're you gonna call? GHOSTBUSTERS! Extremism in defense of liberty is no vice. Safire should have taken his observation about the pedantic sound of [whom] to its logical conclusion and advised the president that there is no reason to change the slogan, at least no grammatical reason.
http://pinker.wjh.harvard.edu/articles/media/1994_01_24_thenewrepublic.html