BULATS- Speaking Part 3 Discussion Script - Answer Sheet

A LESSON PLAN FOR ENGLISH LANGUAGE TEACHERS

Level: Advanced
Grammar Topic: General
Type: Lesson Plans
Submitted by:
Published: 28th Apr 2011

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Lesson Plan Text

BULATS Speaking Part Three Discussion script and useful phrases

Answer key
Useful phrases
The parts in bold can be used more generally:
Candidate: Let me think/ Let me see/ I’ve never thought about this before, 
but…
Candidate: I think that one of the most important things must be
 advertising/ 
One thing could be marketing/ I would say that how much publicity the brand 
gets is vital
Examiner: Good point/ I think you’re right/ That’s certainly possible
Examiner: Can you think of anything else?/ Are there any other important 
factors?/ What else would you say
 has a big impact?
Candidate: I suppose famous people using a brand might have an effect
guess
 being used in films is also relevantYou could say that a reputation for 
quality is also in the list of things to consider
Examiner: What kind of
 effect do you mean?/ What exactly do you mean by 
“being used in films”?/ Can you give an example of a brand which is popular 
because of its reputation for quality?
Candidate: For instance, an actress wearing a dress at the Oscars and then 
people rushing out to buy it/ One example is the James Bond car/ For example
Mercedes

Examiner: What about the image of the country that the brand comes from?/ How 
about
 word of mouth?/ Do you not think that the logo and name are at least as 
important?
Candidate: Actually, I think you’re right/ I’m not sure about that, to be honest/ 
Not really…

Examiner: In my experience, an impressive shop in a major shopping street really 
changes people’s impression of a brand/ I personally find myself most impressed 
by guerrilla marketing campaigns/ I once bought a computer just because the 
name sounded Japanese, and then later found out that the brand is Chinese
Candidate: The exact same thing happened to me/ I don’t have any 
experience of that, but it sounds quite common/ In my own experience,
 the 
appearance of your local shop is more important

Synonyms
advertising/ publicity/ marketing
be an important factor/ have a big impact
for instance/ for example

Written by Alex Case for UsingEnglish.com © 2011

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