Kaka&Cooper
Member
- Joined
- Dec 4, 2010
- Member Type
- Student or Learner
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- Chinese
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- Hong Kong
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- Australia
Question (from IELTS): Some people think the high sales of products reflect the power of advertising instead of the consumers' demand. To what extent do you agree or disagree? (I guess accuracy needs improving and I need tips on how to formulate supporting materials to this argument since I spent exactly 10 mins doing this. Thank you all~~)
Nowadays, a whole lot of commercials pop up during prime time viewing. Some people hold the view that it is the power of advertising instead of the consumers' demand that contributes to the high sales of products. From where I stand, a combination of both is reflected in the high sales.
Admittedly, this argument seems plausible. Many manufacturers hire celebrities to speak for their products. People, especially young adults who admire their icons vie with each others to make purchases of the corresponding commodities, regardless of their utility and prices. These manufacturers gain growing popularity on the market, as they maximize use of the celebrity effect. As a consequence, the more successful their commercial compaigns are, the higher sales of products they will generate.
This argument, however, falls to the ground in some other cases. When people do not have extra money at their disposal, they might as well practise prudence, thus engendering low sales. On the other hand, some people place utility in the first place and brush aside the over-powering effects of advertising. In other words, they are highly immune to certain sugar-coated advertising and will be wise consumers.
In conclusion, the power of advertising is not a sole contributor to the high sales of products, as consumers are free to make their decisions on whether to buy those products. To be exact, the consumers' demand also plays a big part. It is worth noting that a impact the advertising creates; it is liable to exaggerate products' functionality as to increase sales, which leaves a lot to revalent authorities to perfect.
Nowadays, a whole lot of commercials pop up during prime time viewing. Some people hold the view that it is the power of advertising instead of the consumers' demand that contributes to the high sales of products. From where I stand, a combination of both is reflected in the high sales.
Admittedly, this argument seems plausible. Many manufacturers hire celebrities to speak for their products. People, especially young adults who admire their icons vie with each others to make purchases of the corresponding commodities, regardless of their utility and prices. These manufacturers gain growing popularity on the market, as they maximize use of the celebrity effect. As a consequence, the more successful their commercial compaigns are, the higher sales of products they will generate.
This argument, however, falls to the ground in some other cases. When people do not have extra money at their disposal, they might as well practise prudence, thus engendering low sales. On the other hand, some people place utility in the first place and brush aside the over-powering effects of advertising. In other words, they are highly immune to certain sugar-coated advertising and will be wise consumers.
In conclusion, the power of advertising is not a sole contributor to the high sales of products, as consumers are free to make their decisions on whether to buy those products. To be exact, the consumers' demand also plays a big part. It is worth noting that a impact the advertising creates; it is liable to exaggerate products' functionality as to increase sales, which leaves a lot to revalent authorities to perfect.
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