See the pic above. It is titled Pull-a-Smollett with content "Ruin reputations, divide people and generate resentment at the cost of your own life and career".
I guess the title means "act mischievously". I am not sure - what does that mean?
if you pull a Smollett, you behave like Jussie Smollett.
(In December 2021, Smollett was convicted of five felony counts of disorderly conduct for making false police reports after he staged a fake hate crime against himself in Chicago in January 2019.)
And the poster suggests that, and he probably did, you can, if you want, have a negative impact on yourself and others, though he did not want to ruin his career and possibly go to jail.