Research Paper for Researching Society, help with concepts!

I am currently writing a research paper in regards to internet infidelity. Currently I am attempting to discuss the concepts and how I will conceptualize and operationalize them, I have no idea what this means. I have tried numerous times to look it up online and in my book and for the life of me I am unable to pertain what I am reading to what I need to write. My question is how does internet infidelity affect men and women differently? I am looking at how men and women view internet infidelity in terms of what they consider it to be, also how they reacted towards the infidelity: divorce, seperation, ending of relationships, blah blah blah. Will someone please help me?