plain-folks pitch

[kristina_002]

what does plain-folks pitch mean ?

[JohnParis]

Hi Kristina and welcome to Using English.

To get the best out of this site, you will need to provide the context in which the words you have asked about were used.

Context means the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed.

Without the context, I can't help you because I don't have enough information to give you a good answer.

Also, please begin each new sentence with a capital letter when asking or responding to questions.

John

[Ouisch]

The "plain folks pitch" is a technique used in advertising to appeal to the "average" person, Joe Six-Pack. For example, Grey Poupon mustard used "snob appeal" to sell its product - folks riding in limousines, etc. French's mustard uses the "plain folks pitch" - they show average Americans eating hot dogs at a baseball game.

[kristina_002]

Thank U John for your advice.Also, I want to apologize because ever since i joined this forum, i am repeatedly making the same mistake of not capitalizing the initial word.

And sorry for if I irritated too much.

Also thank you Ouisch !
Good explanation ! Now I got it.

Regards,
Kristina