another(short) text that needs help

[mushisushi]

i would appreciate if someone could review this paragraph , and suggest corrections. At the moment it seems confusing, I am not sutre about the expression "established upon an idea" and the sentence seems to long to follow
Thanks

[Gillnetter]

i would appreciate if someone could review this paragraph , and suggest corrections. At the moment it seems confusing, I am not sutre about the expression "established upon an idea" and the sentence seems to long to follow
Thanks

Founded in in 2010, XXXXXX is an integrated media platform based ( established) upon an idea of tracing complex cultural currents of the everchanging communication landscape in an attempt to identify and map emerging sensibilities

Founded in 2010, XXXXXX is an integrated media platform based on the idea of tracing the complex cultural currents of the everchanging communication landscape in an attempt to identify and map emerging sensibilities.

Founded in 2010, XXXXXX is an integrated media platform. The basic concept of XXXX is to trace the complex cultural currents of the everchanging communication landscape. The platform is an attempt to identify and map emerging sensibilities.

It is a rather long sentence. I am not very sure of what emerging sensibilities are. Are these sensibilities concerned with people or with technology?

[mushisushi]

thanks for viewing it
it has to do with people

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