Results 1 to 3 of 3
  1. #1
    rebelish is offline Newbie
    • Member Info
      • Member Type:
      • Student or Learner
      • Native Language:
      • Vietnamese
      • Home Country:
      • Vietnam
      • Current Location:
      • Vietnam
    Join Date
    Aug 2011
    Posts
    3

    Default Please criticize my essay of coupon-based marketing campaign

    Can anyone help me to correct this writing ? I really appreciate for any correction.

    Javier Espinoza, a writer of The Wall Street Journal, just wrote an analytic article about coupon-offered entrepreneurs. Groupon, a coupon company, mentioned in the article supposes that companies should use its services to attract customers’ coming. However, some business owners argue that there are two sides of coupon-based marketing strategy. Customers’ visiting and shopping as a flood is their expectation. Yet it only happens for the first period time of the campaign or nearly the end of the expired day. Controversially, the customers stop coming back until new deal offered in the market. Therefore, it is obvious seen that coupon strategy does not work well in a long run. The companies are better off with combining a so-called loyalty-built program. That means maintaining customers’ visit by offering membership benefits. Conclusion, coupon program is useful for just-started companies or newly launched products. Yet in a long term, the companies are likely to categorize their customers to apply specific merchants for various customer sectors.

  2. #2
    Gillnetter is offline Key Member
    • Member Info
      • Member Type:
      • English Teacher
      • Native Language:
      • English
      • Home Country:
      • United States
      • Current Location:
      • United States
    Join Date
    Jan 2010
    Posts
    3,165
    Teacher

    Default Re: Please criticize my essay of coupon-based marketing campaign

    Quote Originally Posted by rebelish View Post
    Can anyone help me to correct this writing ? I really appreciate for any correction.

    Javier Espinoza, a writer of The Wall Street Journal, just wrote an analytic article about coupon-offered entrepreneurs who offer coupons (I'm not sure if this is what you mean.). Groupon, a coupon company, mentioned in the article, supposes that companies should use its services to attract customers’ coming customers. However, some business owners argue that there are two sides of a coupon-based marketing strategy. Customers’ visiting and shopping as a flood is Their expectation is that customers will flood into their stores. Yet it only happens for the first period timein the beginning of the campaign or nearly the end of the expired on the final day. Controversially, the customers stop coming back until a new deal is offered in the market. Therefore, it is obvious seen that a coupon strategy does not work well in a the long run. The companies are better off with combining a so called loyalty -built program. That means maintaining customers’ customers visits by offering membership benefits. In conclusion, a coupon program is useful for just-started companies or newly launched products. Yet in a the long term, the companies are likely to categorize their customers to apply specific merchants for various customer sectors.(I don't understand the final sentence)
    Gil

  3. #3
    rebelish is offline Newbie
    • Member Info
      • Member Type:
      • Student or Learner
      • Native Language:
      • Vietnamese
      • Home Country:
      • Vietnam
      • Current Location:
      • Vietnam
    Join Date
    Aug 2011
    Posts
    3
    Threadstarter / Original Poster

    Default Re: Please criticize my essay of coupon-based marketing campaign

    Thank Gil !!!

Similar Threads

  1. Criticize
    By beachboy in forum Ask a Teacher
    Replies: 1
    Last Post: 05-Mar-2011, 12:35
  2. Review my Fashion Merchandising and Marketing College Entrance Essay?
    By LoveGen in forum Editing & Writing Topics
    Replies: 0
    Last Post: 02-Feb-2011, 23:22
  3. 1year free prescription woman-magazine coupon.
    By flytothesky in forum Ask a Teacher
    Replies: 1
    Last Post: 04-Mar-2009, 10:46
  4. Replies: 2
    Last Post: 28-Dec-2008, 07:19
  5. criticize
    By bosun in forum Ask a Teacher
    Replies: 3
    Last Post: 05-Oct-2008, 11:20

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Search Engine Optimization by vBSEO 3.6.0