
Originally Posted by
rebelish
Can anyone help me to correct this writing ? I really appreciate for any correction.
Javier Espinoza, a writer of The Wall Street Journal, just wrote an analytic article about coupon-offered entrepreneurs who offer coupons (I'm not sure if this is what you mean.). Groupon, a coupon company, mentioned in the article, supposes that companies should use its services to attract customers’ coming customers. However, some business owners argue that there are two sides of a coupon-based marketing strategy. Customers’ visiting and shopping as a flood is Their expectation is that customers will flood into their stores. Yet it only happens for the first period timein the beginning of the campaign or nearly the end of the expired on the final day. Controversially, the customers stop coming back until a new deal is offered in the market. Therefore, it is obvious seen that a coupon strategy does not work well in a the long run. The companies are better off with combining a so called loyalty -built program. That means maintaining customers’ customers visits by offering membership benefits. In conclusion, a coupon program is useful for just-started companies or newly launched products. Yet in a the long term, the companies are likely to categorize their customers to apply specific merchants for various customer sectors.(I don't understand the final sentence)