PRODUCTS
In each product there is a combination of hard work and a huge piece of heart. Our company takes the whole manufacturing process very personally. This is what makes every item very precious to us. Our talented designers do their best to create a product of which they can be proud and which shows the values of our organization.
ABOUT US
WHY WE ENTER THE CONTEST?
This game is a great opportunity to test one's abilities and knowledge. We decided that for us – students highly interested in the field of economics – this game brings both beneficial practice and new knowledge. Taking part in this game is a huge opportunity to see a real work and that gives more practical understanding how business works.
WHAT DO WE EXPECTED?
Entering this game we expected to find means a real trade, to face free-market and to learn performing in it. We wanted to learn how to organize the company‘s work, understand how to offer the marketplace the most marketable output and how to get more profit by affording qualitative product. We wanted to figure out economics rules and how the theory applies in practice. Certainly, we expected to have a great time and enjoy a successful company work.
OUR VISION
Our vision is to be the most appreciated student company for clients and shareholders.
OUR MISSION
Our aim was to set up a friendly, well working company that accomplishes its tasks and provides its clients with the highest quality products.
TASKS FOR SUCCESS
1. To work profitably.
2. To provide good quality products.
3. To get practical skills in business.
4. To learn to match business with studies.
5. To learn how to work in team
THE NAME AND ITS ORIGIN
The name “Žuvis” (Fish) raises a lot of questions. Why “Fish”? Do you sell fish? If people are interested in company‘s work after having just heard its name – that is a big gain. The name “Fish” is a part of our marketing policy. The choice of this name was inspired by the company “Apple” that was established in the 80’s and amazed the world by its name and products.
OUR LOGO
Our logo is very elegant. It was designed by our desingers.
PLANNING THE NUMBER OF STAFF
Company president - Audrius.
Is the leader of the company.
Director of Finance – Edvinas.
He gives the president projects of expenses to confirm, conducts the accountancy and informs the employees about the financial status of the company.
Director of Personnel - Aistė.
She registers the shareholders, pays salaries and allocates the tasks to artists and desingers.
Director of Manufacturing - Kristijonas
He is responsible for manufacturing process, work safety and quality program, gives manufacturing report to the president.
Artists & Desingers - Mindaugas, Ieva and Martynas.
They manufacture production.
COMPANY STRUCTURE
COMPANY ACTION PROGRESS
MARKET RESEARCH
Before we started our work, we investigated our gymnasium students about what type of product they expect.
Our first step was to find out our competitors. After that we tried to segment the market i.e. to find the competition is not so strong. The technologies of production being similar, our segmentation is horizontal.
Production is going to be sold in Kaunas, during various festivals and at our gymnasium. We are going to take part in various fairs that will be organized in our town or school.
Our target customer are people of different age groups. Jewelry is produced mostly for women, T-shirts for young people.
ACTIVITY
Company was set up on 20th of November in 2007. It was run for 5 months during which we were creating, manufacturing, selling our production and counting the profit. We took part in various fairs and had many interesting adventures.
CHRISTMAS FAIR
The idea of Christmas fair in Kaunas is not very successful. We took part in the fair with other 7 sellers. In spite of the fact that our only customers were elder people coming home from church, and cold weather, we were full of enthusiasm.
VALENTINE’S DAY
On Valentine’s Day we presented our production on the stand and tried to encourage young people to look for an original present.
“KAZIUKAS FAIR” IN KAUNAS
“Kaziukas fair” is a biggest fair in Lithuania. During the fair time we made a real show. Masterpieces of art were being created in front of the customers. Our artists were making pictures according to the demand of spectators, entertained everybody with graffiti art. Selling of jewelry was real success. At the end of the fair we organized a real festival and on the accession of International Women’s Day all the ladies were presented with pictures.
AN AWARD OF BUSINESS GALLERY OF HONOUR
Business Gallery of Honor is business award ceremony. These are very important awards in Lithuania. The ceremony took place in the President’s Palace where the president of our company made his speech and gave the President of Lithuania – Valdas Adamkus, a gift that was production of our company. He and the director of manufacturing gave the awards to other laureates of the Gallery of Honour.
Jewelry T-shirts Pictures
Our designer Ieva has been learning how to make jewelry of glass for several years. After developing her skills for a long time now she makes her jewelry for us. We are glad to have an opportunity to sell such high quality handmade and original jewelry. Production of T-shirts was on order. It was one of opportunities for our business. We chose it because the president of our company had the necessary equipment for production. Martynas and Mindaugas are young promising artists. We could not miss their abilities. In Kaziukas fair their painted pictures were all sold out in a couple of hours. We gave a picture painted by Mindaugas to the President of Lithuania – Valdas Adamkus, the General Managers of Lietuvos Draudimas, Nematekas and SEB bank. While working with us, Martynas got many offers to decorate the walls of private houses. The mayor of Kaunas allowed him to paint the wall of the city.
Glass jewelry is not as wide spread as other kinds of jewelry, so there is a gap in market. We had an advantage of this. We competed successfully with the biggest providers of this service. The difference of the price attracted clients. Street art still seems to be remote in our society. Our mission to attract ordinary people was successful. People bought pictures eagerly.
That is all :)
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