how they pronounce it?

[guliver]

Hello, everybody. There is a part of commercial, hugo boss....

My question is "how they pronounce HUGO?"

It doesn't look like "hyou-go"

[BobK]

I refuse to talk in terms of 'sounds like', because any such answer would only be accurate if I can assume you pronouce the words properly; and in any case, the same answer might be read by someone else who doesn't; and word breaks (as between 'hyou' and 'go') are another area for misunderstandings). Besides, 'hy-' is very rare at the beginning of an English word - so again I would be guessing at what sound you are trying to represent; 'hy-' normally represents the syllable /haɪ/, as in 'hydrant' or 'hydrogen'. For all I know, your 'hyou' might represent /'haɪju:/ I know not everyone is comfortable with the IPA. Tough - it's a great tool.

I think he's saying /'hju:gəʊ/ - it's hard to tell in such a short clip. (There is the complication that - I think - the brand is French - but he's certainly not saying [yg'ɔ] (as a French speaker would).

b

[guliver]

Wow! I like IPA, and I'm comfortable with that! :)

But, I think instead of he's saying

/'hju:gəʊ/, I heard something like
/'tʃju:gə/

[BobK]

Wow! I like IPA, and I'm comfortable with that! :)

But, I think instead of he's saying

/'hju:gəʊ/, I heard something like
/'tʃju:gə/

I don't hear a tʃ, but as I said it's hard to tell with such a small clip. In some phonetic contexts, /j/ can become tʃ: for example 'that you' often becomes /ðə'ʧu:/. (In fact there was a song called 'Swonderful' that made a feature of this sound change: /'swʌndəfʊl sma:vələs 'ʧu:ʃədkeə fɔ: mi:/ etc.

b

[Tdol]

I don't hear a tʃ

Neither do I.

[raindoctor]

Wow! I like IPA, and I'm comfortable with that! :)

But, I think instead of he's saying

/'hju:gəʊ/, I heard something like
/'tʃju:gə/

Open your audacity and record that youtube audio, then change the tempo (Effect --> Change tempo). You can hear it slowly whether it is hyu or chu.