Re: "simultaneous, missile, advertisement and direct"
"Missile" is certainly pronounced differently in AmE and BrE.
In BrE, it sounds like "miss-eye-ll" (the second syllable sounds like "tile"). In AmE, it's more like "miss-uhl" or "miss-ull" (rhymes with "pull"). I don't read phonetics so I don't know if that's what you put in the first post.
However, as CS said, we don't "memorise rules", we learn pronunciation as we learn to speak when we're children. We hear other pronunciations as we get older. Some people are better at noticing the differences than others.
Remember - correct capitalisation, punctuation and spacing make posts much easier to read.