Associate (S) or Associate (SH)?

Hello Everyone,
Can anybody tell me the word "Associate"'s correct pronunciation, is the C pronounced as "S" or "SH"?
Regards,

Welcome to the forum, Afifex. :hi:

The LPD gives only the /ʃ/ ('SH') pronunciation. The Cambridge EPD gives both. I use the /s/ pronunciation.

this has anything related to American OR British?

Quote:

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Originally Posted by Afifex

this has anything related to American OR British?

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I am a native speaker of British English; the Longman Pronunciation Dictionary and the Cambrighe English pronouncing dictionary deal mainly with British pronunciations, but also record American pronunciations.

Sorry, I gave you incorrect information in my last post.

In fact both dictionaries record /s/ as the primary British pronunciation, /ʃ/ as an alternative. They say it's the other way round in American English, noting /ʃ/ before /s/.

Well, I have always pronounced it as if it were sh. I have never heard it pronounced any other way. Apparently, there is a difference between American and British pronunciation. (I am American.)

:-)