[ba:d] is "bard"; Shakespeare is sometimes called the Bard of Avon (the place where he was born).
As Anglika says, this may be a regionalism. But in my experience of many Northern accents, the RP /æ/ is often replaced a different vowel, but not a long one.
A Northerner imitating my (London - but on the RP side, rather than the Cockney ) accent used to replace the RP /ʌ/ (of "buck", "duck" ... etc ) with [a:].
b
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I think for many British people /ae/ undergoes some phonetic lengthening before voiced consonants (possibly not all of them, I can't remember the exact rule).
Contrast: "bad" vs "bat", "bag" vs "back"
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[ba:d] is "bard"; Shakespeare is sometimes called the Bard of Avon (the place where he was born).
As Anglika says, this may be a regionalism. But in my experience of many Northern accents, the RP /æ/ is often replaced a different vowel, but not a long one.
b
Bard for bad looks like a Northern Irish pronounciation.
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I think for many British people /ae/ undergoes some phonetic lengthening before voiced consonants (possibly not all of them, I can't remember the exact rule).
Contrast: "bad" vs "bat", "bag" vs "back"
Yes, this applies to most English, not just British. Many vowel sounds and diphthongs are lengthened before a voiced consonant.
Compare also:
write - ride
neat - need
root - rude
clout - clowd
...
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![bad = [ba:d]? (British accent)](http://www.usingenglish.com/forum/iconimages/pronunciation-phonetics/bad-ba-d-british-accent_ltr.gif)
bad = [ba:d]? (British accent) 
Re: bad = [ba:d]? (British accent) 
) accent used to replace the RP /ʌ/ (of "buck", "duck" ... etc 
) with [a:].
Linear Mode
