Phrasal Verb: Play on

Meaning: Continue playing a sport though there might be a reason to stop

Example: It looked like a foul, but the referee told them to PLAY ON.

Meaning: Continue playing music

Example: The band PLAYED ON for another hour.

Meaning: Exploit a weakness

Example: They are just PLAYING ON our fears to get us to do what they want.

Meaning: Pun

Example: The advert PLAYS ON the slogan