enter into vs enter

[keannu]

I learned "enter into" is for abstract things like "negotiation" or "meeting", while "enter" is for physical things like "buildings". Is it correct?

mo2-44
ex)The Walt Disney Compnay is trying to enter into a new and undeveloped market - newborns.

[moonlike]

Hi
According to Michael Swan,
enter into an argument, a discussion etc.( we've just entered into an argument with Carsons Ltd.)
enter a place (no preposition). (when I entered the room everybody stopped talking)
Good luck!

[keannu]

"the market" is a tangible thing to be without "into", then why does it have "into"?

[Tdol]

Maybe they're thinking of the arrangements that need to be made, etc, but I don't think the preposition is necessary.

[emsr2d2]

A market where you go to shop is an actual physical thing which you would simply enter. You enter a building which houses a lot of different market stalls. The area/building is called a market.

When you are talking about "a new and undeveloped market", you are talking about a group of potential buyers or investors (in this case, the parents of newborn babies), then it is not a physical market so you would enter into that market.