Re: Got Milk ? "Got milk?" is an example of an elliptical sentence: there are some bits missing. The full sentence would be something like, "Have you got milk?" which is usually a British English construction. As far as I know it's being used as a slogan for an American campaign to encourage children to drink more milk (an American may correct me on this). Advertising slogans don't always follow standard rules of grammar and spelling; in fact, some stand out especially because they use non-standard English. That's OK for an advertising slogan, because an advertising slogan has to be memorable; it's not OK for formal writing.
A very old British compaign -- way back in the 50s, I believe -- used the slogan "Drinka pinta milka day", which sounds like "Drink a pint of milk a day" (a British pint is about 0.6 litres). In the English translation of Asterix the Gladiator, the circus is interrupted for a commercial break. One of the "adverts" has the slogan "Drinka jara wina day". Backstage, one of the workers is lying on the floor, his face green and sickly, as his friend explains to someone else: "He dranka jara wine before he came". |