motherhood and apple pie

[yeeway]

I came across this expression twice, but even my English speaking coworkers don't know what it means. Both times I saw it in writing form, with some context like this: " It's a motherhood and apple pie approach".
Sorry I don't have more specific context- if I do I may have guessed what it means. . I can only say that it seems to be used to describe an approach, a school of thoughts, things like that.

[BobK]

I came across this expression in my US-owned company. I'm surprised it's not current in Canada.

Motherhood and apple pie are the basics (the things that everyone agrees are a Good Thing).

b

[mrschrisc]

I'm 42 years old and American and I dont know what the heck that is. I've never heard of it. If someone said that to me, I'd be like, Heh, what are talking about? Some people make up their own stuff sometimes and don't know what they're talking about, or meant to say something else.

There is another saying however, "As American as baseball, and apple pie".

U.S. advertisers exploited the patriotic connection in the 1970s with the TV jingle "baseball, hot dogs, apple pie and Chevrolet".

[BobK]

Originally Posted by mrschrisc

I'm 42 years old and American and I dont know what the heck that is. ...

Maybe I mistook US (part of the context) for IT (another part).

b