meaning of "water down"

[keen learner]

What does "water down" mean and how can it be used?
Thks

[SoothingDave]

Dilute. To lessen in strength to impact.

That bar is a ripoff. They water down the drinks.

[keen learner]

Is it used in a negative sense?
Thanks

[SoothingDave]

Usually. If you paid for drinks would you want them to be watered down? If you needed a cure, would you want the full thing or a diluted version? If you were in charge of advertising a product would you want the full campaign you designed or a watered down version to be run?

[Tdol]

But if you own the bar that's watering down the drinks, you might not think of it so negatively. If a criticism in a report is watered down, some will be pleased and may use the same verb- we got them to water the report down. But it is usually negative.