[General] Capitalization

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Halfspeed

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Which is correct? (capitalization)

1) I do not like Tropicana orange juice.
or
2) I do not like Tropicana Orange Juice.
 
This, too, could go either way. I probably would not capitalize it. Of course, if I abbreviated it, it would be OJ.
 
On the packaging, they seem to just use Tropicana, with the type of juice displayed elsewhere, so I would probably use lower case as it's not part of the name.
 
Does it really matter?;-)
 
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