Lock of Luxury

[GoodTaste]

I read an article in The Economist titled "Locks of Luxury" and searched it online and found it used to be a company's name; and then I searched "Locks of Love" and found it to be a charity's name.

The question is: Does "locks" here literally mean "Keeper/protector" when they adopted it as the name of their company or charity organisation? It seems to be so if you look into the pictures of love locks (that is one of the favorite things lovers love to do).

 

[GoesStation]

"Locks" are hair in the organization's name. It was founded to collect donations of human hair which is used to make wigs for cancer patients who have lost theirs to chemotherapy.

 

[GoodTaste]

If "locks of love" sounded very natural to you, what do you feel for "locks of luxury"? "Locks of hair of love" is clear, but "locks of hair of luxury" sounds odd.

 

[Charlie Bernstein]

If "locks of love" sounded very natural to you, what do you feel for "locks of luxury"? "Locks of hair of love" is clear, but "locks of hair of luxury" sounds odd.

It's another way of saying luxurious locks.

 

[Tdol]

If "locks of love" sounded very natural to you, what do you feel for "locks of luxury"? "Locks of hair of love" is clear, but "locks of hair of luxury" sounds odd.

It's a headline with a specific context, not an attempt at an idiom- it's a play on words, which is common in headlines. I feel fine about wordplay in headlines.

 

[Tarheel]

If "locks of love" sounded very natural to you, what do you think about "locks of luxury"? "Locks of hair of love" is clear, but "locks of hair of luxury" sounds odd.

See above.

 

[GoodTaste]

See above.

I wonder why "what do you feel" is wrong there when I was tending to talk about a feeling rather than a process of thinking.

 

[emsr2d2]

I wonder why "what do you feel" is wrong there when I was tending to talk about a feeling rather than a process of thinking.

In that case, ask "How do you feel about XXX?" or "How does XXX make you feel?"

Note the use of "How" and "feel about", not "feel for".