Failed to get "the winner was “No Motto Please"

[NewHopeR]

Please rewrite it in more details.

Context:

A quixotic exercise in self-branding, during which the then-Labour government thought to unite the country by coming up with what it called a British “statement of values,” devolved into near-farce a few years ago when the public greeted it with ridicule rather than enthusiasm. The Times of London mischievously sponsored a motto-writing contest; the winner was “No Motto Please, We’re British.”

More:
http://www.nytimes.com/2012/07/28/s...-eccentric-identity.html?pagewanted=2&_r=1&hp

 

[bhaisahab]

Please rewrite it in more details.

Context:

A quixotic exercise in self-branding, during which the then-Labour government thought to unite the country by coming up with what it called a British “statement of values,” devolved into near-farce a few years ago when the public greeted it with ridicule rather than enthusiasm. The Times of London mischievously sponsored a motto-writing contest; the winner was “No Motto Please, We’re British.”

More:
http://www.nytimes.com/2012/07/28/s...-eccentric-identity.html?pagewanted=2&_r=1&hp

We don't want a motto,it is not British to want a motto.

 

[NewHopeR]

We don't want a motto,it is not British to want a motto.

All the while "No Motto Please, We’re British" serves as a motto?

 

[bhaisahab]

All the while "No Motto Please, We’re British" serves as a motto?

;-)

 

[emsr2d2]

All the while "No Motto Please, We’re British" serves as a motto?

Exactly. Good old British humour. Irony. Sarcasm. Whatever you want to call it. Of course, we would hate to draw attention to ourselves!

 

[5jj]

Exactly. Good old British humour. Irony. Sarcasm. Whatever you want to call it.

In this forum I always follow my self-imposed rule - I never use the words 'always' or 'never'.