videos that piggyback onto the success of proven TV programs

[fenglish]

Hi,

Below is one of the definition of piggyback and related example sentence from Longman dictionary. I can understand the definition part very well, but I am not sure the meaning of the example sentence when applying that definition.

piggyback:

Dictionary Definition: to use something that is bigger, better, or more successful in order to help another product or project succeed.

Dictionary Example: videos that piggyback onto the success of proven TV programs.

Here is my understanding of the example sentence:
1). videos coming from the success of proven TV programs.

Please help to confirm if my understanding is correct or not.

Thanks.

 

[charliedeut]

IMO, it's not that the videos themselves come from the TV programs. It's just that they are aired (shown) in those successful programs and, as a result, the videos themselves become famous (or viral, if you prefer).

 

[Tdol]

A YouTube video, for example, imitating a TV programme is piggybacking- it is trying to get views because it is indirectly associated with the successful program.