[Grammar] the superior brand of souvenirs

[kadioguy]

(On a product)

Taiwan Spirit, the superior brand of souvenirs

-------

1. I think that "souvenirs" should be in the singular, that is to say,

the superior brand of souvenir

What do you think?

2. Taiwan Spirit, the superior brand of souvenirs

Do you think this expression sound natural? If not, how would you say it?

-----
(Source)

 

[Charlie Bernstein]

(On a product)

Taiwan Spirit, the superior brand of souvenirs

-------

1. I think that "souvenirs" should be in the singular, that is to say,

the superior brand of souvenir

What do you think?

2. Taiwan Spirit, the superior brand of souvenirs

Do you think this expression sound natural? If not, how would you say it?

It's fine as written.

 

[kadioguy]

It's fine as written.

Do you mean that "souvenirs" in the plural is fine? Then what does the use mean? Does it mean that "Taiwan Spirit has many souvenirs, and it is a superior brand"?

 

[Charlie Bernstein]

Do you mean that "souvenirs" in the plural is fine?

Yes. I said the slogan fine.

Then what does the use mean? Does it mean that "Taiwan Spirit has many souvenirs, and it is a superior brand"?

Yes, exactly.

Well done!

 

[emsr2d2]

It means that amongst all the different brands of souvenirs that are available, Taiwan Spirit is a superior one (that's the company's opinion, at least).

 

[teechar]

I think both are possible, but the plural "souvenirs" makes it clear that the reference is to several types of souvenirs, not just one.

 

[kadioguy]

a. Taiwan Spirit, the superior brand of souvenirs

Amongst/Among all the different brands of souvenirs that are available, let's say, memo clips, key rings, mugs, Taiwan Spirit is a superior one.

b. Taiwan Spirit, the superior brand of souvenir

Amongst/Among all the different brands of one particular kind of souvenirs that are available, let's say, memo clips, Taiwan Spirit is a superior one.

------

Have I understood them correctly?

 

[teechar]

Yes.