Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas

You know what it's like trying to squeeze out another way to express yourself convincingly without repeating yourself or resorting to over-used cliches.
This is a wonderful, almost indispensable resource with thousands of proven effective words and phrases for your sales letters, website copy, mail advertising, (even personal letters, i suppose).
Even just reading it cover to cover will give you great ideas and breakthroughs.
It has saved me a lot of time and frustration, and has definitely paid for itself a hundred times over.

I can't fail to see how anyone wouldn't think was an excellent book to have by their side, for reference and brain storming ideas.

This is a marketer's dream.

Cheers

Andy

I really don't have time or the inclination to say anything about this other than this:

If you're wondering if you should buy this, you're already too late. Stop dawdling and DO IT NOW.

You'll understand the meaning of that when it arrives.

This book lives on my desk, not in the bookshelf. If I'm feeling uninspired, or just can't think of the right word to use, this book jump-starts my creative thinking. It's simply brilliant.