Effective Writing Skills for Public Relations (PR in Practice)

This book is a really useful reference and provides a great starting point for any piece of eye catching snappy writing that you want to produce. Simple and effective.

The author John Foster is on one BIG ego trip and I am sure very clever.

If you need something to send you off at night buy this book! The content is an amalgam of a number of better and often referenced books on more particular and niche subjects.

The content spectacularly moves from subject to subject without depth and interest and ironically is incredibly difficult reading. Forcing the reader to stutter over words and phrases in a peculiar manner. Section 6 - is it easy to read? I answer a resounding NO!

The trouble with plurals is a entertaining section as it alerts you to pooly written market traders signs. The punctuation bit reminds me a a primary school lesson, yet less memorable.

When I bought the book I was interested to learn yet the style is a major turn off and I no doubt use cliches with bad punctuation even today.

The most useful bit is the further reading - it points you to the actual book you want to read about the particular subject. I am off to buy an Oxford Dictionary for Writers