Creativity in Public Relations (Public Relations in Practice)

If you only buy just one book on creativity in public relations (PR) buy this one. Most books on creativity in PR are very turgid texts - long on rhetoric and short on ideas. Andy Green is one of the PR profession's most creative people and this book shows why. This is a text you can find your way around with ease. If you are stuck for an idea Green's book is one of the best places to start to get your creative juices flowing. This great book shares my desk with my dictionary, thesaurus and style guide, it's that invaluable.

Not my ususal bedtime reading but I have to say that I found Andy Green's book witty and full of interesting anecdotes.

PR is a critical part of the success of a business and there are many diverse and inventive methods towards achieving what we all want, namely great PR for our products and services, in this book.

A must for anyone workingin PR, Sales or Marketing who want to improve the way they communicate with clients and press.