Marketing Plan in Colour (Chartered Institute of Marketing (Paperback))

The Marketing Plan in Colour is a great way to help anyone understand the Marketing Planning Process! I would recommend this pictorial guide to students, juniors and even senior marketers. It's fun, easy to follow and has some excellent and amusing illustrations. I love it!

This book rules, it is literally just WHAT YOU NEED TO KNOW and then diagrams to detail it, classic book, good to use in conjuction with other books, for example I use this book for all the basics and then anything I feel I need to go into more detail I will get out a textbook or more in depth book.

Absolutely brilliant.

I have a team, none of whom are trained in marketing, but need to understand the basics to be able to relate to the market and to any plans I put forward for the business. This book is enjoyable to read and presents the subject in a quickly and easily digestable way without being patronising.

Train your middle / senior managers in the marketing basics in a couple of days- buy this book.

This book is excellent. It explains every aspect of marketing planning and succeeds brialliantly for two reasons. Firstly it puts everything in a logical sequence from the corporate objectives through to the plan and how to communicate it. Secondly, and this is unique, it does the whole thing in a cartoon strip format, subject by subject. It is entertaining and easy to read. It doesn't skip anything or pull any punches. A further advantage of the format is that it shows what not to do in a similar easy to follow way. I have bought many copies of this and given them to managers, knowing that they will read and understand the contents. A brilliant way of marketing a stodgy subject and getting the message across.