Writing for the Fashion Business

By: Kristen K. Swanson and Judith C. Everett

RRP: £54.00

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Product Description

Helps learn the how-to's of effective writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogues, direct mail, trade and consumer magazines, and the Internet. This title features profiles of fashion industry professionals who use writing in their jobs.

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