Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas

I've been writing ad copy off and on for a bit more then five decades - and books like this are a part of every copywriter's arsenal. When you're sitting there, stuck for the right word, books like "Words That Sell" are great to have at hand.

They should be used as idea starters. Just browse them and sooner or later inspiration will strike. I strongly suggest having a library of books of this kind. I still have and use one I bought decades ago called "15,000 Useful Phrases". Compiled over 80 years ago, it was recently republished and is available through an Amazon seller.

"Words That Sell" is laid out by topic or category, such as "competitive", "informative", "sensory-qualities" and so on. The categorization is intelligent. Most of the words and phrases will be familiar: don't look for originality or novelty here. What you're looking for is catnip for your own personal muse . . . word after word, phrase after phrase, while you mull your problem over in your head. The "eureka" word or phrase is here or in one of the other books from your collection. Just let go and let the synapses fire.

The fun begins with "Words That Sell". Let yourself go, take the chore out of inspiring yourself. Browsing through "Words That Sell" is a tonic for your mood.

Most of that last paragraph was grabbed from "Words That Sell". A very worthwhile addition to your wordsmithing library.

Jerry

This book is just wonderful, it helps you find important words and phrases that allow you to sale confidently. If you struggle finding ways to attract customers on your sales, you should buy it and keep it for life.
I am happy to have known this book and will advice it to anyone who need such a book.

Being in sales...and developing sales/marketing material - this sure takes the heat off! Easy and Ready to use immediately...so when I look at a blank page...open this book, ideas come flowing forth!

Great!

If you could only buy two books on sales writing, make sure this is one of them. It's an excellent tool filled with choice words to ease you out of a brain fart and get your sales piece flowing.

This book lists more than 2500 high-powered words, slogans and phrases. It is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category, for handy reference, it covers everything from "snappy transition" to "knocking the competition", from "grabbers" to "clinchers". There are 62 ways to say "exciting" alone ; 57 variations are reliable. Whether you are selling ideas or widgets, this book guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. It features: a thorough index, tips on word usage, a concise copywriting primer, a special section on selling yourself, advise on targeting words to your specific markets, and cross-referencing of word categories to stimulate creative thinking. The first real improvement to the thesaurus since Roget, this book is an indispensable guide to helping you find great words fast.