Framework for Marketing Management (3rd Edition)


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By: Philip Kotler and Kevin Lane Keller


Product Description

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

Product Details

Paperback: 384 pages

Publisher: Prentice Hall (2006-04-28)

Dimensions (H L W): 70 x 910 x 740

ISBN: 0131452584

EAN: 9780131452589