(5 customer reviews)For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
Book was useful!
~ Written on Dec 8, 2009. out of 1 users found this review helpful.
Great service
~ Written on Feb 7, 2009. out of 2 users found this review helpful.
Marketing Text Book
~ Written on Sep 30, 2008. out of 3 users found this review helpful.
Saved me when I needed it FAST!
~ Written on Sep 20, 2007. 1 out of 9 users found this review helpful.
New Marketing Concepts from Classical Texts
~ Written on Jul 31, 2006. 2 out of 20 users found this review helpful.
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