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Framework for Marketing Management (3rd Edition)

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Framework for Marketing Management (3rd Edition)

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By: Philip Kotler and Kevin Lane Keller

(5 customer reviews)

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EDITORIAL REVIEW

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

PRODUCT DETAILS

Publisher: Prentice Hall
Pub. Date: 28th April 2006
Catalog: Book
Media: Paperback
Number Of Pages: 384
Ean: 9780131452589
Isbn: 0131452584

ABOUT THIS BOOK

USER REVIEWS

Book was useful!
~ Written on Dec 8, 2009. out of 1 users found this review helpful.

The book was good and useful as I expected. The cover looks lots of usage and worn off but in general the book fulfilled the job for my class. It arrived in the time the seller mentioned

Great service
~ Written on Feb 7, 2009. out of 2 users found this review helpful.

The book came really quickly and in slightly better condition than I was expecting. Thanks!

Marketing Text Book
~ Written on Sep 30, 2008. out of 3 users found this review helpful.

This is a textbook I am using for a graduate marketing class. I would say it is an average textbook.

Saved me when I needed it FAST!
~ Written on Sep 20, 2007. 1 out of 9 users found this review helpful.

I needed 27 copies for a class that was started in a week ... Amazon saved me!!!

New Marketing Concepts from Classical Texts
~ Written on Jul 31, 2006. 2 out of 20 users found this review helpful.

Kotler, a symbolic guru of marketing, has brought a new offering of "Framework for Marketing Management" since years' serial publication of classic texts in marketing management.
Some new issuse has been included in this edition in depth.

Framework for Marketing Management (3rd Edition)

EDITORIAL REVIEW

PRODUCT DETAILS

ABOUT THIS BOOK

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