Marketing Management (12th Edition)

Buy From Amazon.com

Sorry, this product is not currently available.

By: Philip Kotler and Kevin Lane Keller

Product Description

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Product Details

Hardcover: 816 pages

Publisher: Prentice Hall (2006-01-01)

Dimensions (H L W): 140 x 1100 x 870

ISBN: 0131457578

EAN: 9780131457577