Understanding Attitudes and Predicting Social Behavior

BUY FROM AMAZON.COM
Price: $39.89

Usually ships in 24 hours

By: Icek Ajzen and Martin Fishbein
(2 customer reviews)
RRP: $49.00
Buy New: $39.89
You Save: $9.11 (19%)


Availability: Usually ships in 24 hours

EDITORIAL REVIEW

Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.

PRODUCT DETAILS

Publisher: Prentice Hall
Pub. Date: 17th March 1980
Catalog: Book
Media: Paperback
Format: Facsimile
Number Of Pages: 278
Ean: 9780139364358
Isbn: 0139364358

ABOUT THIS BOOK

USER REVIEWS

A classical
~ Written on Nov 3, 2006. 3 out of 4 users found this review helpful.

Even if you do not agree with the ideas of Fishbein and Ajzen, you must read this book. It explain in a comprehensive way how the theory of reasonable action works and provide a lot of examples of one of the most cited models in social psychology.

A Classic
~ Written on Jun 22, 2000. 4 out of 8 users found this review helpful.

Understanding Attitudes and Predicting Social Behavior is a classic in social psychology. Though a little dated, much of what it has to share with reader is still very relevant today. I refer to the general model often in conducting primary research. A must have for anyone's library.

SIMILAR ITEMS:

Search:
International
UK US
Browse Categories