Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.
PRODUCT DETAILS
Publisher: Prentice Hall Pub. Date: 17th March 1980 Catalog: Book Media: Paperback Format: Facsimile Number Of Pages: 278 Ean: 9780139364358 Isbn: 0139364358
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A classical ~ Written on Nov 3, 2006. 3 out of 4 users found this review helpful.
Even if you do not agree with the ideas of Fishbein and Ajzen, you must read this book. It explain in a comprehensive way how the theory of reasonable action works and provide a lot of examples of one of the most cited models in social psychology.
A Classic ~ Written on Jun 22, 2000. 4 out of 8 users found this review helpful.
Understanding Attitudes and Predicting Social Behavior is a classic in social psychology. Though a little dated, much of what it has to share with reader is still very relevant today. I refer to the general model often in conducting primary research. A must have for anyone's library.
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