Understanding Attitudes and Predicting Social Behavior


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By: Icek Ajzen and Martin Fishbein

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Product Description

Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.

Product Details

Paperback: 278 pages

Publisher: Prentice Hall (1980-03-17)

Dimensions (H L W): 30 x 900 x 560

ISBN: 0139364358

EAN: 9780139364358