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EDITORIAL REVIEW
This is the only truly comprehensive advanced level textbook in the past 20 years designed for courses in the pscyhology of attitudes and related studies in attitude measurement, social cognition. Written by two of the most distinguished scholars in the field, its comprehensive coverage of classic and modern research and theory is unsurpassed.
PRODUCT DETAILS
Publisher: Wadsworth Publishing Pub. Date: 2nd January 1993 Catalog: Book Media: Paperback Number Of Pages: 816 Ean: 9780155000971 Isbn: 0155000977
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USER REVIEWS
Are you studying persuasion? ~ Written on Mar 22, 2005. 2 out of 2 users found this review helpful.
If you are learning about attitudes and attitude theory and want an all-in-one classic this is for you! Extremely well written and organized. This will be a solid reference book for many years to come. Just a note to other grad students... this WILL help you with your comprehensive exams.
A good textbook on the study of attitudes. ~ Written on Feb 4, 1999. 4 out of 5 users found this review helpful.
A clear, consice study on the methodology and current research in the field of attitudes. Detailed information providing a strong background knowledge of the topic while still accessable to those who do not have a great deal of prior knowledge in the field.
(2 customer reviews)
Are you studying persuasion?
