Dictionary of Marketing Terms (Barron's Business Guides)

By: Jane Imber and Betsy-Ann Toffler

RRP: $14.99

Our Price: $10.55

You Save: $4.44 (30%)

Usually ships in 24 hours

Product Description

More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.

Product Details