The New Farmers' Market: Farm-Fresh Ideas for Producers Managers & Communities


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By: Vance Corum, Marcie Rosenzweig and Eric Gibson

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Product Description

If you are a farmer, market manager or city planner and want to succeed at farmers markets, The New Farmers' Market: Farm-Fresh Ideas for Producers, Managers & Communities is the book for you! Written by Vance Corum, Marcie Rosenzweig, and Eric Gibson, The New Farmers' Market covers the latest tips & trends from leading-edge sellers, managers and market planners all over the country. FARMERS/VENDORS: Best products to grow & sell; insurance, rules & regs; booth design & structure; product display & appearance; containers; line handling; bagging/packaging; sampling; price signs & labels; setting prices; cash-handling & security; recordkeeping; hiring & training employees; selling tips & styles; customer service; educating customers about products; recipes; boosting sales via the internet, & more! MARKET MANAGERS/PLANNERS: Planning & starting a market, recruiting farmers; market master; legal advice, rules & regs; 46 pages on promotion: special events; co-promotions with community groups; media coverage; market newsletter; setting up a market web site; market issues including farmer-grown, market mix, supermarket competition, etc.; building community support & educating the public about local agriculture; farmers' market resources (articles, books & tapes, web sites, etc.), & more.

Product Details

Paperback: 272 pages

Publisher: New World Publishing (2001-03-01)

Dimensions (H L W): 69 x 1000 x 798

ISBN: 0963281429

EAN: 9780963281425