Cold Calling for Women: Opening Doors & Closing Sales

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By: Wendy Weiss
(12 customer reviews)
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EDITORIAL REVIEW

Cold Calling is a powerful, inexpensive and easy way to develop new contacts and expand resources. In today's market, generating new business requires planning and skill. For over 10 years, Wendy Weiss has been a marketing consultant specializing in cold calling and appointment setting. In the book - based on real-life, hands-on-cold-calling experience - you will discover how to:

-->Develop a can't miss marketing plan for cold calling (chapters 3,4,5)

-->Identify hot leads so you don't waste your precious time (chapter 4)

-->Warm up to project confidence and authority for successful cold calling (chapters 2,3 and 14)

-->Eliminate telephone terror and call reluctance (chapter 8)

-->Create appointment-setting scripts that make your prospects want to see you (chapter 6)

-->Breeze past the screens and gatekeepers (chapter 10)

-->Easily handle the voice-mail barrier and reach your prospects (chapter 13)

-->Convert any and all objections into profitable sales (chapter 12)

-->Double the number of face-to-face appointments you set (chapter 6)

-->Have fun (yes, fun!) with cold calling (chapter 18)

PRODUCT DETAILS

Publisher: DFD Publications
Pub. Date: 31st March 2000
Catalog: Book
Media: Paperback
Number Of Pages: 176
Ean: 9780967126807
Isbn: 0967126800

ABOUT THIS BOOK

USER REVIEWS

Precise Method for Cold Calling
~ Written on Sep 21, 2009. out of users found this review helpful.

I've only read a couple of chapters, but I like the author's direct way of speaking to the reader. This book is highly recommended by professionals in the sales and marketing field.

Great for the basics, skip if you are skilled
~ Written on Sep 15, 2003. 6 out of 6 users found this review helpful.

I do not think any of these techniques work just for women, so men, go grab it and read on....
I think for anyone just starting out in sales, whether on the phone or in the field, these techniques will give you the basics to get started. It is also a good idea to go back and read any good sales book as a refresher or a motivator.
Wendy does focus on selling from step one (prospecting, how and where to find your client base) to closing the sale and everything in between. What do I say, how do I say it, what do I do if I fumble... She gives many great real life examples to which we can all relate. Highly recommended for those new in the sales field. But remember for those of us that have been around the block a few times, it's not new information, just a reminder that what we were trained to do years ago still applies.

A waste of time and money
~ Written on Sep 9, 2003. 3 out of 6 users found this review helpful.

I found absolutely no value whatsoever in this book. It's another "take a deep breath and dial the phone" books that lacks any specific advice to work with. A complete disappointment.

She's Got the Process Down Cold!
~ Written on Feb 15, 2003. 10 out of 10 users found this review helpful.

Cold Calling for Women is one of the most helpful books I've ever read. It starts well before the tactics of picking up the phone to include the important strategies of identifying your market, targeting the right prospects, and positioning your product or service for maximum appeal.

That said, it is also extremely specific in terms of tips and techniques for handling each stage of the cold calling process - something I was formerly terrified of. By the time I finished this book, I thought "Hey - I can do this!" Let me tell you - that's saying a lot!



The book is also wonderfully readable and blessedly concise. Wendy Weiss' energetic writing style makes it a fast read, and the exercises she includes motivate you to take action NOW. I read it cover to cover in one sitting - including all the exercises and note-taking - and by the time I was done, I was ready to pick up the phone and get started!

Cold Calling and more
~ Written on Dec 26, 2002. 2 out of 2 users found this review helpful.

Wendy Weiss has done a fabulos job of delivering what was once stale information and making it interesting. Cold calling is one of those daily "chores" for people in business. Ms. Weiss' has clearly detailed helpful "Tips", the best "Do's" and the "Don't" you want to truly avoid. I enjoyed her style and found it an easy read. Its one of those books I keep on my desk for ideas and reference.

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