By: Denison Hatch
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Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
Hardcover: 536 pages
Publisher: Taylor Trade Publishing (1997-04-30)
Dimensions (H L W): 155 x 1128 x 882
ISBN: 1566251621
EAN: 9781566251624
