The Medium is the Massage

This book is filled with un-artful pictures because it has nothing to say. A 3-year-old could produce better artwork, and you'd learn more by picking up a magazine and a coffee at Borders.

Yes, it's amazing that Marshall McLuhan foresaw the internet in the 1960s. However, that is only part of his message. The movement to electronic media not only disrupts print's linear style of communication, it will dismantle traditional hierarchical structures. In a world where the means of communication have been democratized, organizations will move to collaborative environments (wikis, blogs, commenting on articles are only the beginning). Command and control structures exist, because they were the most cost-effective way to manage organizations. You Tube, Facebook, and My Space are mere playthings compared to the dawning revolution. The concept of trademarks and copyrights will be challenged in this "global village." Marshall McLuhan's thoughts are still very relevant, because much of what he predicts is yet to come!

This book was recommended to me and I bought it. I have no idea what the point of this book is...it's just a bunch of tweaked out pictures. I thought it was...well, I don't know what I was thinking. I wasted ten bucks.

Some of McLuhans stuff is really unaccessible for average readers... It's deep stuff... BUT we see much of what he was talking about occuring in our modern day. It's really interesting. I think if he could have found a better way to present his philosphies he could have really made much more of a difference to our "global community"

... was profoundly influenced by this book. I read it about 30 years ago. I'm pleasantly surprised to find it still in print.